If you’re making the move to the web in hopes of taking part in the ongoing eCommerce revolution, then you’ve no doubt found a need to develop a smart websites development and marketing strategy. With over $1 trillion in eCommerce generated in 2012 and that number only expected to grow far into the future, according to Internet Retailer, you need smart ways to get your brand and your product in front of the more than two billion people who are using the web everyday, as estimated by Internet World Stats.
Searching the web for help with your marketing will net you countless search results about inbound and outbound marketing. Some will claim inbound marketing strategies are more effective than outbound, and vice versa. If you’re tired of trying to wade through all the garbage written on inbound and outbound marketing, then you’ve come to the write place. Here you can find the truth about inbound and outbound marketing and get on with your web advertising efforts.
What is Inbound Marketing?
Inbound marketing, as defined by Forbes, is a method of marketing that employs different tools and techniques to get businesses found by potential customers. In the modern era of web marketing, this means writing great content, creating a vibrant, attractive social media page, and offering consumers value in everything you do. In essence, inbound marketing is focused on drawing consumers in.
What is Outbound Marketing?
Outbound marketing, on the other hand, is a more outwardly active form of marketing. As The Houston Chronicle writes, outbound marketing is much akin to throwing out a net and hoping to catch something. In this case, the net is built out of e-mail newsletter campaigns, broadcast and print marketing, snail mail, and other methods that can be considered “traditional.”
Inbound Marketing vs Outbound Marketing
Time has proven that inbound marketing is far more effective and rewarding than outbound marketing. As with everything else, effective marketing has moved into the digital sphere, leaving traditional marketing to slowly die. Consider the following:
- Huge amounts of outbound marketing are simply ignored. According to statistics from Mashable, 44% of direct mail is never opened and 86% of people skip television commercials.
- Content marketing, a type of inbound marketing, is hugely effective. Statistics from Inbound Marketer show that maintaining a high quality blog leads to 434% more indexed pages and 97% more indexed links, both of which are powerful drivers of web traffic and increased web ranking.
- Inbound leads result in seven times higher close rates. Leads from SEO, an inbound marketing tool, have a 14.6% close rate, according to Search Engine Journal. On the other hand, outbound leads have only a 1.7% close rate.
If you’re tired of arguing over what’s better between inbound and outbound marketing, then this should settle the dispute quickly. Like television, print, and radio, the outbound marketing methods that rely on traditional media simply can’t compete with internet-based inbound marketing efforts. Effectively marketing your business in the Internet Age means using inbound marketing.