For many small and medium sized businesses, the Internet has become a place where exposure is measured in terms of ‘clicks.’ Web traffic, of which search engines play a large role, can be seen as one indicator of the health of a business. With more web traffic comes more potential customers; with less…well, that’s the idea.
But often a small or medium sized business may feel hamstrung as to how to increase web traffic. Here are two areas of importance backed with statistics that will give you the raw truth about a successful (or unsuccessful) web presence.
The Importance of Presentation
Websites have evolved quite a bit within the past decade and even further since the original websites were encoded by hand using HTML. Today, there are many services that offer free templates using HTML or CSS that allow you to lay out your website without dealing with the nitty-gritty of coding.
46% of people say a company’s website design is the number one criteria from which they decide on the company’s credibility. It makes sense. Imagine going to a website with shoddy layout, typos, and poor color coordination. Down the drain, right?
While those services who offer free templates can give you a simple layout, it also comes at a cost: Those websites are cookie-cutter, with nothing to separate themselves from more original websites. An option is outsourcing the task to a credible web design service agency. Displays are important and are one of the factors by which a person will decide to stay on your website or leave.
Allocate Resources for Search Engine Optimization
Search engine optimization is the craft of taking your website and increasing its presence on search engines. This matters tremendously in the overall web traffic to websites. Here are some stats on the subject:
- 93% of all online experiences begin with a search engine.
- There are over 100 billion global searches being conducted each month.
- 75% of users never scroll past the first page of search results.
- The top listing in Google’s organic search results receives 33% of clicks. It only goes down from there.
Internet marketing companies use a variety of techniques for search engine optimization. One involves creating a landing page, which is a single page that comes up in response to a user clicking on a SEO search result. This is used for lead generation. SEO creates inbound leads, which cost 61% lower than an outbound lead like a cold call.
Whatever the avenue, it’s important to consider the size of your web presence, whether you would like it to grow, and in what way.
Overall, a company’s online presence will only increase in importance each year. There are many tools available to increase this presence, or companies to hire that will do the same.