The answer to almost any question is always just a few keystrokes away, thanks to search engine optimization services. The days of having to physically search for information are over; no longer do you have to spend countless hours at the library skimming through pages of a book just to hope you can come across some useful information. With how efficient today’s search engines are, it’s no wonder that 93% of the time, an online experience will begin with a search engine.
It’s amazing how much knowledge is at your fingertips. Any question that pops into your head can most likely be answered thanks to a search engine. Due to this speed and efficiency it has made millions, if not billions, of lives easier.
From schooling, to work, to learning how to do something, search engines make it easier. Listing results with the most relevant links to your search at the top, 75% of search users never even have to go to the second page of the results. This is why SEO (search engine optimization) is such a critical factor in the development and growth of a business.
Google is the most dominant force in search engine optimization services, taking up 65 to 70% of the search engine market share. Search engine optimization is also very important for marketing, with companies constantly trying to enhance their SEO branding strategy. This can be the difference between your business flourishing, or shopping for an “Out of Business” sign.
Search engine optimization services often have analytical data that shows how people are finding your ad, what they typed in to find it, and the fluctuations over time so you can make adjustments to get the best bang for your buck. These companies want it to be as easy as possible for marketers to make improvements, because that makes their customers happier, in turn bringing more traffic to the search engine. A win win situation for all.
Smart phones are also growing in popularity and this is just another device that utilizes search engines, with about one half of all searches being performed from mobile devices. SEO services are able to have ads only go to mobile devices, only computers, or both; there is a lot of customization that comes with SEO marketing. Search engines have greatly benefited our society as a whole.