Search engine optimization (SEO) has never been more important. A recent Pew Research Center survey found that nearly 60 percent of people use a search engine to learn more about a product or service before making a purchase. If potential customers can?t find you quickly when they need you they will choose your competition. If you are a business that relies on local consumer interest, it is vital your search engine efforts be focused on mobile users.
First Page Priority
According to recent statistics, about three-quarters of people searching for a keyword don?t bother to scroll past the first page of results and many don?t even scroll past the first half. That is one of the reasons it is imperative your results be near the top of the page, especially if your customer base is searching on a mobile device because the number of results they see before needing to scroll is smaller.
A professional SEO company can be invaluable when it comes to finding the right keywords to implement in your content creation strategy. If you don?t know what your customers are searching for, it is impossible to accurately and effectively provide them with what they want. A search engine firm has the expertise to identify the best SEO approach.
Importance of Local SEO
Many businesses don?t realize that even if they are primarily targeting local customers they can increase visibility with SEO. Recent surveys found that half of all local searches are completed on mobile devices. People have a tendency to search for the services and products they need instantly on a search engine and then use the contact information or location to make an appointment or drop in.
Professional local SEO services can help ensure that when a person near you is searching for something your business provides they find you quickly. This is a powerful advantage, especially when many people believe that if a business is easy to find they must offer a higher quality of service.
Mobile Optimization for Search Engines
Search engine optimization is slightly different for mobile audiences. You are making sure your website is optimized for mobile viewing in a way that search engines will recognize.
Many technology surveys have shown an increasing trend for users to access the internet and search engines with their mobile devices. The most important thing to remember is, search engines are looking for websites that have responsive web design as part of the criteria for where to display their offerings in addition to the actual content.
Users are increasingly searching for local businesses along with everything else from their mobile device. Any company who hopes to engage these users must ensure their content is optimized for mobile viewing and they are using the best SEO practices.