Marketing is an extremely important part of any business. Many smaller businesses often overlook this step, and then wonder why they don?t have as much business as they would like. They may have a great product or service, and have all of the necessities in place, but they are lacking in getting their business name out there. What are some ways that a startup or a smaller business can push their business name out to thousands more potential customers and up their marketing plan? Business intelligence can come from many sources, one being from a business consulting company. A business consulting company can provide smaller businesses with then necessary steps to begin their successful marketing campaign.
You have only 10 seconds to leave an impression and tell a potential customer what they?ll get out of your website and company. After this time (and oftentimes before), they?ll leave. (Nielson Normal Group). This is why it is extremely important to ensure your marketing plan really grabs your potential customer?s attention. You only have a few seconds to get their interest, and you have lost them after that. A business intelligence professional can help with creating a brand specific to your business. They will help you figure out your potential customer base, and will assist to create a specific brand around that target.
An internet presence is important in the marketing campaign of a company. Nearly half (46%) of people say a website?s design is their number one criterion for determining the credibility of a company. (NewsCred, 2013). A consulting company will provide a smaller business with the business intelligence to ensure their web page portrays your business properly and makes customers want to visit more. Digital marketing includes making your webpage and internet presence found to those who search for similar sites. Content creation allows your business web page to list higher in Google of Yahoo searches by customers looking for a business similar to yours.
Email marketing is another important part of internet marketing. Email marketing is a specific marketing campaign that is targeted to your Email followers. This may be done in the form of offering coupons or discounts to your Email subscribers. It may simply be to notify your Email followers of an upcoming or ongoing sale. Business intelligence shows that with email marketing, timing is important. 76% of email opens occur in the first 2 days after an email is sent. E-mail open rates are noticeable lower on weekends (compared to weekdays). (Business2Community, 2014).
A lot goes into the successful marketing campaign of a company. Marketing is a way to reach your customers and to notify them of any discounts or sales that are upcoming. Marketing should be included online and Email is a great way to reach potential customers who have already shown loyalty to your business. A business consulting company is a great way to gain business intelligence into the marketing value of your company. They are able to assist newer companies with figuring out their brand and their marketing demographics targets.