How powerful is social media? Probably even more than you think. Its influence is incredibly far-reaching, able to connect with people all across the world and in higher numbers than ever thought possible a mere few decades ago. This affects how small businesses and major corporations operate, to the point it can be easily argued that social media is the one truly in charge. Identity resolution software is one of many tools that have grown from the need to analyze and benefit from these massive, shifting numbers.
Let’s try and pin down what can seem astronomical at times. Facebook alone has nearly two billion monthly active users around the world and is responsible for producing a massive amount of