According to the U.S. Bureau of Labor Statistics, 54% of all sales in the United States are generated through small businesses. Small businesses, 44% of which will fail by their third year in operation, have certain problems to consider that their larger competitors simply do not. Unlike large businesses, smaller establishments cannot absorb employee loss or industry shifts quite so gracefully. Further, even the tiniest bit of added costs can be a real operational headache for small business owners looking to become profitable.
The internet age has made it easier than ever to start a business, market it, and become successful. Social media and free blogging services, if used properly, represent powerful tools that can make up for the disparity in marketing budgets between small and large businesses.