When it comes to achieving success in business in this day and age, things have become a lot more complicated over the past couple of decades. Earlier, traditional methods of deriving information about potential customers is all businesses had to play with. Now, with the advent of the internet, the proliferation of smartphones and social media, and the concept of Big Data, there are a lot more resources available for businesses to leverage, making the marketing space more competitive than ever before. With more data to crunch and process, the dynamics of marketing have undergone a sea change, bringing in more complex data processing systems, and more potential.
It is normal for businesses to become more competitive, and in the process, look for more ways to leverage available information so as to gai