You’ve heard it before; location is everything, especially when it comes running a successful brick-and-mortar retail business. Location, location, location. But location is nothing without a proper understanding of it how it relates to consumer behavior. After all, it’s entirely possible to have a struggling business in what would be otherwise be considered a thriving area. That’s where local intelligence comes into play.
So what is location intelligence and how does it factor into the success of a retail business with a physical location? Before you can answer this question, you should ask yourself how much you actually know about your customers, such as where they go, what they do, and how much time they spend doing it.
Location intelligence solutions help brick-and-mortar busines