Digital marketing, including mobile marketing, is taking on a bigger and bigger role for companies. In 2014, companies spent about 25% of their marketing budgets on digital marketing, but that is expected to grow to 75% by 2019. To consider the scope of how big a market advertising is, consider that more than $180 billion was spent on advertising in 2015 in the U.S. A further statistic to ponder: Google, one of the world’s most valuable companies, gets 95% of its revenue from advertising. Companies who want to do their marketing and advertising right and get the best return on investment might want to consider using an advertising firm.
Using an advertising firm or an advertising agency can help you overcome problems that many companies who do their own marketing have. For example, half of all companies say they use digital marketing, but most admit they don’t have a plan. An ad agency can help you come up with a plan and ensure it works with your business. Digital marketing is a completely different animal than print or direct mail marketing, and it takes expertise to do it right.
Another area where an advertising firm can offer vital expertise is in the area of social media marketing. Social media is so easy and inexpensive that it has become ubiquitous for businesses, and most participate in some way. However, most businesses don’t do a good job, as evidenced by customer research. More than eight out of 10 consumers say they have had a bad experience when it comes to social media. More and more companies are hiring people whose specific job involves social media all or in part. However, using advertising agencies can allow most companies to do their social media marketing in a more cost effective way. Instead of paying a full-time salary to someone and hoping they have the experience you need, you can pay the same amount or less to a marketing agency and get the combined experience of several people.
Digital marketing, email marketing and social media marketing all have huge potential to help you boost sales and keep your existing customers happy. However, you have to make sure you do it right, and when you work with an advertising firm, you have a better shot at getting things right.