You’ve probably heard about the importance of having a mobile friendly website. Statistics show that 61% of customers visiting a mobile unfriendly website will end up going to a competitor. The recent invention of the smartphone has expanded the way people view websites. Mobile friendly website design is something every wise business owner needs to utilize. Here are four benefits of having a mobile friendly website.
- Improved SEO Efforts
It’s imperative that every website is optimized for search engines. You’ve likely found that SEO is something that is made up of many factors. Converting website to mobile devices is a major element of effective SEO. If you’re looking to improve SEO efforts, having a mobile friendly website is one of the best ways to accomplish this goal. Google, the largest search engine in the world, recently starting demoting websites that weren’t optimized for mobile devices. Losing search engine rankings likely means seeing huge decreases in overall website traffic.
- Lowers Bounce Rate
Every person that visits your website will leave at some point. Many search engines use the term bounce rate as a way to figure out when people leave your website. A website with a high bounce rate is one that users leave in a hurry. Search engines take notice of a website’s bounce rate when determining how it will rank. Search engines view websites with low bounce rates as being informative, entertaining, and of the highest quality. A website with a high bounce rate doesn’t have as much value in the eyes of search engine bots.
- Ensures Website Loads in an Optimal Manner
An essential aspect of website optimization is focused on load times. If your website loads slowly, it’s likely that visitors will leave in favor of a competitor. You know that dealing with a slow website is a frustrating experience. It’s wise to ensure that your website is loading in a fast and efficient manner. If a website isn’t mobile friendly, it can take a long time to load. Converting website to mobile devices is something you’ll want to leave to a professional. Mobile friendly websites need to be fully loaded in a manner of seconds.
- Staying Current
In the world of local SEO, it’s all about staying ahead of the competition. Having a mobile friendly website helps to ensure you’re staying with the times. A competitor without a mobile friendly website has likely already received a major hit in terms of their rankings. It’s wise to have every advantage possible to capitalize on the mistakes of your competitors. Statistics show that tablet owners are performing 64% of local searches. Having a mobile friendly website ensure you don’t miss out on huge areas of your local market.
In closing, there are several reasons to have a mobile friendly website. Converting website to mobile is something you’ll want to leave to a website designer. Having a mobile friendly website can improve search engines results for your business. Having a website that is ranked highly works well to bring in new visitors. A mobile friendly website works well to keep people on their phones engaged, keeping bounce rates low. Having a mobile friendly website allows you to stay ahead of competitors that are stuck in the past. Companies with mobile friendly website ensure they’re receiving as many website visitors as possible.