In the constantly evolving world we live in businesses are always looking for a way to get, and stay ahead of their competition. It used to be having a website was enough to get you by in this digital age, but that has quickly become much more of a necessity than luxury. Now there is much more of a focus on the interactive web design that goes into the site and how to get more people to it.
That’s where digital marketing services come in. A digital marketing agency is basically like any other marketing firm, except as the name implies their work is done solely on your digital footprint. On average, each visitor to your site will give you about 10 seconds to sell them on what your company is and why they should shop with you before they move to something else, according to Inspired Magazine.
If that doesn’t make you stop and think about hiring a digital marketing service, here are three other important reasons to consider.
- Drive Traffic and Increase Ranking: Before you can even worry about keeping people on your site, first you have to get them there. That’s the main function that these service provide. Through the use of search engine optimization, or SEO strategies, digital marketing services can improve your ranking on Google so that your company is one of the first that pops up when people search for terms related to your industry.
There are a variety of ways these services achieve this, for example 80% of internet uses type whole search phrases into engines like Google so ranking on those terms is one strategy. Compatibility with mobile is becoming increasingly important too. Over half (52%) of people in one survey said they would be less likely to become a customer if the company had a bad mobile site and four out of five people are now using smartphones to consistently shop online.
- Branding Power: In addition to driving more overall traffic to your site, you want these people to know exactly who you are and what you do. This goes back to the 10 second rule. If people can’t decipher what you’re about quickly, the chance they’ll move on rises exponentially. Through press releases, onsite blog posts, and the actual sales copy on your website digital marketing services can help you create a brand that you want to known for.
- More Time to Focus On Business: The fact of the matter is the reason you got into whatever business you’re in is because you have a passion and expertise in it. Most people simply son’t also have the expertise in marketing. Why take time away from the actual things in your business that you should be focusing on improving? People outsource job functions like payroll all the time. There’s no reason you shouldn’t do the same for you online marketing.