Archive for November 5, 2016
Were you aware that on average, a prospective buyer will read 11 consumer reviews before making a purchase decision? Were you also aware that consumers tend to engage in a considerable amount of additional online research, including their social media contacts and discussion boards, when deciding what, when, and where to buy?
Surveys show that 80% of consumers conduct what they refer to as “a lot” of Internet research, and 46% reported that they relied on social media to assist them with making their purchase decisions.
How easy is it for these consumers to find your website? Do you have a consistently active social media presence? Are you receiving a lot of traction with your current advertising and/or marketing campaigns?
Continue Reading No Comments