Archive for April 23, 2013

Brand Management Through Social Media

Written by technology on . Posted in Business consulting, Online marketing

Logo designer

Keeping your business operating at peak performance is a real challenge, hence the growing popularity of business consulting services. This can mean a lot of things, from hiring a logo designer to enlisting a web design firm for your custom website design needs. Or perhaps your looking at the market for graphic artists, hoping to find a logo designer who can help solidify your brand image with an attractive logo that fits the shows off the unique style of your business.

In the realm of online marketing, business consulting services can also involve social media marketing, like creating a Facebook page to represent your business, or setting up deals with online services like Living Social. Actually about 90 percent of companies engage in some form of social media marketing, but it so happens that only one out of eight of these take the time to carefully measure the impact of these marketing strategies on their revenue.

This is exactly the sort of oversight that can be easily avoided by enlisting a seasoned business consulting professional or firm who’s developed a background in social media techniques. Business consulting professionals with this specialty are aware of meaningful statistics having to do with use of social media, like that about sixty five percent of adult internet users are signed up on at least one social media site.

Much of this sort of marketing strategy falls under the category of brand management, or brand marketing. It’s become understood that managing your social media reputation is important to all sorts of businesses, and is key for avoiding everything from minor problems like design inconsistencies to outright public relations disasters. Almost any business can afford to outsource some kind of business consulting service, and choosing to use your PR budget on business consulting expenses in the realm of social media is one of the best choices you can make in this economy.